The Prodigy- Smack My Bitch Up
This video breaks most music conventions but yet still follows Goodwin's theory "Music Video is not primarily a commodity form but a promotional one" this is due to the media attention surronding the video.
These videos do not follow typical conventions because it is shot in 1st, and you also do not see the band in the video, it doesnt involve dancing in the video and follows no brand imaging of the prodigy.
These videos do not follow typical conventions because it is shot in 1st, and you also do not see the band in the video, it doesnt involve dancing in the video and follows no brand imaging of the prodigy.
Due to the video not following conventions and showing sociably unacceptable clips the video has been banned from television, but this is also very clever as it creates more advertising for the band and through that can create a band image.
Luke Swarbrick
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