Brand Image

Whilst planning our music video we are creating an artist brand image that will be appealing for the audiences. Our brand image:

• Pop/ Dance

• Having fun

• Partying

• Having a good time

• Acting young all the time

Our target audience is 13- 21. This suits our brand image very well as the video is for teenagers and young adults as the music video we are creating is about being young and having fun and messing around.  the video we are creating is for all races and all socio - economic status's from A - E. 

The main image for our band is pop and dance, having fun, partying and being young. This will be a big part of our music video as this is the stereotype of this generation. Teenagers and young adults of today are seen in society as being rebellious, being out there to have fun and not taking things seriously, being bad role models as all they seem to do is party and drink. 

There are a lot of well known bands and artists that have the same stereotype as our brand image. Rihanna is a very good example of this stereotype as she has changed her brand image over the years from a good girl to a rebellious party animal. Rihanna recently became popular for taking her music  videos too far like S&M, this got band because of the way she was acting in the music video as well as being popular in the newspapers recently for being told to get off someone's field after stripping naked whilst shooting her new music video 'we found love'. 

Lauren